3.2.3 to easily retarget or remarket a customer and

3.2.3 OpportunitiesE-commerce biggest opportunities is the less boundary access, in other word no brick structure is mandatory to do business, or no specific boundary is required. It enables all the companies to expand the business to global market level without any interruptions. The widening of geographic retail markets may facilitate the development of global retailers. Furthermore, the customers do not need to travel a long distance to reach the preferred store for purchasing a product. E-commerce allows the customers to reach the preferred store virtually just with a few mouse clicks.By being open 24 hours and 7 days a week, e-commerce helps attract customers that may have odd work schedules or who do not have time to shop in person. For example, a potential customer in bed at 4 am, thinking of something to buy, search for it on the website and make the purchase instantly. Business is open and in operation with each and every click of the mouse. Those who are busy in day time and cannot spare time for them self, have all the opportunity to shop as per their convenient time even during late night hours. Furthermore, the company also do not have to pay for the resources, such as the employers and the utilities, to physically keep a store open 24 hours a day.E-commerce makes marketing easier for a company to advertise a product. By using the information that a customer provides in the previous purchase or history, in the registration form and by placing cookies on the customer’s computer, an e-commerce retailer can access a lot of information about its customers. Which in turn help the company to easily retarget or remarket a customer and can be used to communicate a relevant message. For example, if a customer is searching for a certain product on Amazon.com, the customer will automatically be shown listings of other similar products. Also, Amazon.com may also email the customer about the same related products.According to the U.S. Census Bureau, e-commerce market share in the third quarter of 2017, as a percentage of all retail sales, has increased to 9.1%, up from 3.5% just a decade ago.The chart above shows that the growth of ecommerce is almost exponential. The jump in the last half-decade has been from 5.4% to 9.1%. The fast growth but with the low market share means that there are still enormous and big opportunity for a new business player to outpace the industry leaders. To capitalize on this trend in particular, companies must also focus on optimizing its in-store experiences in conjunction with their ecommerce expressions. Looking at the recent movement among e-commerce businesses to open brick and mortar storefronts as an example. Companies use an online to offline commerce to breathe a new physical life from old digital experiences. Alternatively, retail giants like YM Inc. are making the move from offline to online in order to “provide shoppers a digital experience to match YM’s distinctive in store feel.”(Herbett Lui, 2017)