article
written by M.Granovetter in May-1973. He
studies social-network theories and how micro-level social interactions and
networking patterns can further be transformed into a macro-level interaction
or say social-networks. Author tries to prove importance of weak-ties between
different groups of individuals by analysing structural components.

 

Article starts with the explanation
of “strength of an interpersonal tie” (Granovetter,
1973, p 1361) and explains it with simple example, where very fundamental laws
of transitivity implied. The idea is around hypothesis of ties between
individuals within one’s social-network, thus power of weak-ties of one and
other participants with each-other. Through mathematical models and logical-ordering,
author managed to find supporting arguments to theory.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

 

In the final section,
Granovetter represents idea of link between weak-ties for smaller-scale
networks and how it interpreted in larger-scale networking. As weak-ties
transport information from one to another, individual can distribute this
information within his network-circle. Therefore,
the significance of weak-ties is dependent on the importance-level of the
information to each participant as it will cross the bridge from one network-circle
to another (Granovetter, 1973, p 1364). Consequently, his argument of transitivity becomes less-strong
as applied to larger-scale networking. However, by author’s conclusions, the
idea still not disapproved for larger-scale networks.

 

Author’s contribution is a
matter of interest in topic rather than independent research. Therefore, the
conclusion might be as following: in information-asymmetry environment, one can
benefit more from weaker social-connections which are different from his social-circle
as this information is socially valuable as it is scarcer to public. Hence, a
logic question has drawn as a consequence: Does macro-network structure really
works as in micro-level, or is it just incomplete theory?