first step towards
aligning my career to a highly analytical role was joining the Selection
Monitoring team at Amazon. Here, I was involved in data and text mining by
using XPath queries and Regular Expressions to add new products to the Amazon
catalog. I also designed an automation tool (in Python) that processed up to
50k rows of data in 1 second and reduced man-hours by 40%, continuing to be
used today. Facilitating the launch of the Parts-Finder – a game-changing tool
that revamped a user’s search experience on Amazon further piqued my interest
in analytics. I realized the enormous potential that exists in transforming
data to create new experiences for users, and its subsequent impact on millions
of online users. As my team grew from 3 to 20+ employees in a few months, I
leveraged this opportunity to lead, manage and train new members.
In my current role as an Assistant
Manager in a Marketing Consulting start-up, I gather data to gain customer
insights and provide digital marketing solutions to a diverse set of clients,
driving high quality traffic to websites using Google Adwords and Analytics.
Transforming data to intelligent insights, I optimize campaigns based on
metrics such as conversion rates, cost per lead, keyword patterns and
behavioral data. My exposure to different verticals of the company every day allows
me to work on building the company. With alumni from India’s best Business School
as my mentors, I am learning to solve problems from a strategic point of view.
Simultaneously, my interest in data analysis also saw me getting involved with
Teach for India as a Research and Impact intern where I analyzed alumni data to
help fellows identify challenges they faced to adopt career paths.
Having worked in various sectors in
different geographies, I have come to realize that as data transformation
continues to evolve in today’s dynamically changing environment, decision-makers
are confronted with unpredictability in the face of international competition. Learning analytics is a necessity to keep
up with latest trends, and the demand for analytical expertise is going to
exponentially grow in the future. My
short-term goal is to become an Analytics Consultant in a Consulting firm by
combining prior experience in consulting with a stronger foundation in
analytics. In the long-term, I hope to start my own Analytics firm to harness
the power of data to help organizations make better decisions by incorporating
analytics and user behavior.
The learnings gleaned from an MSBA from
the prestigious GWSB will propel me towards my career objectives. With International
volunteering and teaching experiences in countries such as Indonesia and Italy,
I hope to continue in similar lines to make a positive impact to the community
by leveraging the school’s Service and Outreach goals. The school’s rigorous
curriculum comprising courses such as ‘Decision and Risk Analytics’ would enable
me to evaluate decisions involving risk and uncertainty by forecasting
quantitative models. Lastly, I hope to bring professional diversity, valuable
life lessons and multi-cultural experiences to the GWSB community.